Marketing Research for Decision Makers
 
 






Regional Database Applications
 

 

 

 

Telephone Survey
CATI Telephone Interviewing System6reasonicon.gif (3308 bytes)
   
The MarketWise telephone center is equipped with a computer assisted telephone interviewing (CATI) system which provides fast, cost efficient and accurate telephone interviewing. All interviews are conducted at the MarketWise facility by trained interviewers working under the supervision of the Data Collection Manager and Interviewer Supervisor.
 
   
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