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MarketWise
expertise in survey based research spans the spectrum of methodologies and investigative
techniques. Sampling schemes can utilize random digit dialing, listed and targeted
techniques and collection methods include telephone interviewing, personal interviewing,
and mail surveying.
However, our approach is not just a function of data collection, but an investigative
process that relies on the knowledge and problem solving abilities developed through
decades of experience. We identify the problem, determine the proper analytical techniques
needed to provide you with actionable information, and utilize the data collection
methodologies
that coincide with your specific information requirements. Our research is designed and
managed to exacting specifications to assure the highest quality of information at the
highest levels of data integrity.
The investigative process is carried over to our deliverables. From simple frequencies and
cross-tabs to complicated multivariate analyses, MarketWise possesses the sophistication
to provide you with leading edge
interpretation and analysis. Results are more than just tabulations of numbers, but an
interpretation of findings designed to give clients an understanding of the underlining
business implications.
The MarketWise data collection facility is state of the art. It utilizes computer assisted
telephone interviewing (CATI) with Ci3 from our 24 station interviewing facility.
MarketWise maintains full-time data collection supervisors and professional interviewers,
all trained to the strictest Marketing Research Association (MRA) standards for
professional, executive and consumer telephone interviewing.
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Copyright © 1999 MarketWise Charlotte, North
Carolina
All rights are reserved. |
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