Telephone Interviewing
The MarketWise data collection facility utilizes computer-assisted telephone interviewing
(CATI) with Ci3 from our 24 station interviewing facility. MarketWise maintains full-time
data collection supervisors and professional interviewers, all trained to the strictest
Marketing Research Association (MRA) standards for professional, executive and consumer
telephone interviewing.
Focus Groups Suite
Our focus groups suite facility was designed with you and your clients in mind. Spacious,
comfortable viewing room 22x13 that seats 15-20 clients. Data ports for lab tops. Client
lounge with closed circuit TV. Focus groups
room 24x19 with 13x4 mirror. New state-of-the-art audio/video equipment.
Convenient Location
Located in The Addison, a totally renovated class A office building on the edge of
Charlotte's downtown business district. Convenient to the airport (20 minutes) or the
Interstate. With Charlotte's finest restaurants and
hotels just a few blocks away.
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